Report suggests that British tastes are changing

A new study by Walkers has revealed that eighty per cent of people in Britain are increasingly looking to cuisines from around the world to add spice to their mealtimes.

Researchers questioned more than two thousand people and found that the nation’s tastes are changing with people becoming braver in their culinary choices and casting their net wider in their search for fantastic food.

People regularly enjoy food from Africa (18%), Latin America (21%) and Japan (35%) both at home and in restaurants.

Further figures reveal that over forty per cent of people add either chilli or spices to their meals at least once every week. In addition, ten per cent of people admitted to adding extra heat to their food at least once every day.

Around three in ten claimed that their enjoyment of spicy food increases as they get older. Whist fourteen per cent of people questioned claimed that they are addicted to adding chilli to spice to their meals and without it food tastes bland.

People in Northern Ireland were most likely to choose adventurous and spicy food with around thirty five per cent acknowledging their enjoyment. They were closely followed by spice lovers in the North West and East Anglia, with proportions of thirty three per cent and thirty two per cent, respectively.

In response to these figures Walkers have launched two new varieties of their Sensations range of crisps. The two new flavours of Mexican sweet chipotle and smoked Monterray chill with goats’ cheese have been inspired by Latin America and join classics such as roast chicken and thyme and Thai sweet chilli.

A spokeswoman for Walkers explained that the British have a great passion for food so it’s fantastic to see that they are embracing spicy and exotic flavours.

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